Publication:
Strategic Management for Tourism, Hospitality and Events
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Abstract
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability.New features and topics in this fourth edition include: New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory.
Description
Authors
Evans, Nigel G.
Alternate Authors
Advisor
Place of publication
Publisher
Routledge
Date
2024
Journal ISSN
Volume Title
Keywords
Strategic planning , Hospitality industry , Management , Tourism
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