Publication:
Hospitality Business Development
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Abstract
Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business.
Description
Authors
Hassanien, Ahmed
Dale, Crispin
Alternate Authors
Advisor
Place of publication
Abingdon, Oxon
Publisher
Routledge
Date
2020
Journal ISSN
Volume Title
Keywords
Hospitality industry , Planning , Management , Strategic planning
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