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Học liệu điện tử (Electronic learning materials)

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Browsing Học liệu điện tử (Electronic learning materials) by Topic "Khoa Du lịch và Khách sạn"

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Now showing 1 - 11 of 11
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    An Introduction to Sustainable Tourism
    (Goodfellow Publishers, 2019) Coghlan, Alexandra
    An Introduction to Sustainable Tourism provides a comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. It adopts a systems-perspective, looking at the whole tourism supply chain to provide an integrated viewpoint of sustainability in the tourism industry and asks: •How does policy encourage or discourage sustainability? •How do intermediaries influence the sale of sustainable tourism? •What are the operator's concerns, how do tourists themselves respond to it? •What are the values of sustainability in tourism and what are the impacts ‘trade-offs'to the tourist experience? Using first-hand research projects and packed with international case studies, it combines theoretical and applied knowledge with a scaffolded learning approach and takes a comprehensive look at practical management tools, certifications and innovation as part of the process of operationalising and implementing sustainable tourism.
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    Destination Marketing and Management : Theories and Applications
    (CAB International, 2011) Wang, Youcheng; Pizam, Abraham
    Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
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    Ecotourism : Transitioning to the 22nd Century
    (Routledge, 2019) Wearing, Stephen; Schweinsberg, Stephen
    Since the first edition of the title, ecotourism has become a major phenomenon in tourism and society in many countries and regions throughout the world. The profusion of experiences has generated a variety of means of theorizing, analysing and marketing ecotourism, all that have yet to be encompassed in one book.Ecotourism fills the gap by synthesising the changes in thinking and society over the last decade. This third edition has been fully revised and updated to include: updated chapters addressing modern thought and discourse, including neoliberalism, consumer culture and quality management in the ecotourism industry; critical analysis drawn from a range of theoretical frameworks, which models and advances the thinking in ecotourism towards a socio-geographical analysis; new and international case studies from emerging markets such as China and Brazil. Providing a critical introduction to the analysis of tourism from a sociological and geographical perspective, the title is essential reading for higher-level and graduate students and researchers in tourism, sociology and geography. It will also be of interest to environmental groups and practitioners.
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    Electronic Commerce 2018
    (Springer, 2018) Turban, Efraim; Outland, Jon; King, David; Jae, Kyu Lee; Liang, Ting-Peng; Turban, Deborrah C.
    This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.
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    Food and Beverage Management : For the Hospitality, Tourism and Event Industries
    (Goodfellow Publishers, 2019) Cousins, John; Foskett, David; Graham, David; Hollier, Amy
    In particular the consideration of the foods service cycle and includes greater account being taken of the management of foodservice operations within a broader business framework. It recognises that operations are not an end in themselves and food and beverage management is as much about the management of the business as it is about specific aspects of the food and beverage product. With a clear, user friendly, structure based on the Food Service Cycle, this fifth edition of Food and Beverage Management has been designed to meet the needs of those undertaking a range of educational programmes, from diploma to undergraduate levels, as well as supporting in-company training programmes.
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    Hospitality Business Development
    (Routledge, 2020) Hassanien, Ahmed; Dale, Crispin
    Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business.
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    Hospitality Security : Managing Security in Today’s Hotel, Nightlife, Entertainment, and Tourism Environment
    (CRC Press, 2023) Clifton, Darrell
    Hospitality Security: Managing Security in Today's Hotel, Nightlife, Entertainment, and Tourism Environment, Second Edition provides experience-based, proven methods for preventing and resolving the challenges faced by today's hospitality security staff and leadership. The lodging component of a hospitality environment creates challenges to the security professional by its complex set of assets and amenities—especially when combined with gaming environments. Whether the reader is establishing, or improving, a professional, proactive proprietary security force, or the manager of a boutique hotel, the practical methods described herein are applicable to everyone. Author Darrell Clifton takes the reader through a logical and methodical process to first evaluate what risks are inherent to hospitality environments, how to assess those risks through threat and vulnerability assessments and methods to mitigate, eliminate, or transfer them. The book stresses the importance of prevention and investigation into the root causes of incidents as a tool for avoiding future undesirable events.
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    Service Encounters in Tourism, Events and Hospitality : Staff Perspectives
    (Channel View Publications, 2020) Firth, Miriam
    This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. Using data from research completed in these industries, it hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. A key feature of this volume is that it focuses on staff perspectives and perceptions of service encounters and delivery rather than on customer or management perspectives. This will provide students, lecturers, management and customers with fresh and clear understandings of the demands made on staff, but also the perspectives from which the demands are seen. The chapters clarify to students how to apply academic knowledge within customer service contexts and include learning objectives, questions and summaries.
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    Strategic Management for Tourism, Hospitality and Events
    (Routledge, 2024) Evans, Nigel G.
    Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability.New features and topics in this fourth edition include: New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory.
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    Theories of Practice in Tourism
    (Routledge, 2019) James, Laura; Ren, Carina; Halkier, Henrik
    Tourism research that is inspired by theories of practice is currently gaining in prominence. This book provides a much-needed introduction to the potential applications of theories of practice in tourism studies. It brings together a variety of approaches exploring how theories of practice bridge themes and fields which are usually addressed separately within tourism research: consumption and production; travel and the everyday; governance and policy; technology and the social. The book critically engages with practices as a fruitful approach to tourism research as well as how the particularities of tourism might inform our understanding of practice theories.
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    Tourism Events in Asia : Marketing and Development
    (Routledge, 2019) Hassan, Azizul; Sharma, Anukrati
    The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more.Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.