Publication:
Destination Marketing and Management : Theories and Applications
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Abstract
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
Description
Authors
Wang, Youcheng
Pizam, Abraham
Alternate Authors
Advisor
Place of publication
Wallingford, Oxfordshire
Publisher
CAB International
Date
2011
Journal ISSN
Volume Title
Keywords
Tourism , Marketing , Management
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